Our Approach
The Roberts Communications approach is based on the proof that the best results occur when traditional and digital media work synergistically to create relevant and powerful brands. Unified Marketing is our framework that allows all campaign components to be planned, executed and measured enabling traditional marketing channels such as advertising, public relations and direct marketing to be in sequence with digital media including social network, blogs, branded content, online advertising, and retargeting.
We apply this strategic and creative direction to the entire communications process. We begin with internal audiences to create strong brand ambassadors and ultimately extend the reach to include external audiences always conveying a complete brand experience through engaging design, compelling messaging, and targeted segmentation.
Our six-step Unified Marketing Program determines your organization's positioning, puts it into action, and then allows for change as it matures.
Services that connect brands with People
Roberts Communications is a Unified marketing agency that generates measurable results. We have embraced the new communications paradigm. . . an always on, always evolving marketing environment to help connect brands with people.
Public Relations & Social Media Services
- Senior-level PR counsel, strategy and planning
- Brand building through reputation management, community development and media outreach
- Raising visibility and credibility through media relations and thought leadership
- Social media engagement strategy and implementation
- Social media monitoring, reporting and conversation analysis
- Content creation, blog, Facebook and twitter creation and management
- Special event creation and management
- Crisis communications
- Tradeshow marketing, planning and support
- Speaker placement
- Employee communications
Marketing and Advertising Services
- Marketing strategy, campaign development and implementation
- Research: competitive market, internal and external audiences
- Traditional and digital media
Brand Positioning Services
- Branding/positioning definition
- Market analysis and campaign planning
- Messaging
- Visual identity
Brand Creative Services
- Creative/concept development for all media
- Image development and market positioning
- Copywriting and graphic design for all media, brochures, direct mail, corporate identity, trade shows and packaging
- Complete production services for broadcast, print, outdoor and digital
Digital Web Services
- Digital presence strategy/architecture & design
- Branded Content
- Search Engine Optimization (SEO)
- Website design/creation
- Microsite and landing page design/creation
- Digital advertising, email marketing, pay-per-click
