Experiential & Event Marketing
Experience works. It allows brands to show people not just what they are but who they are. When people can see your brand’s human side, they connect more deeply.
Roberts Communications USA creates unforgettable brand engagement across lifestyle, sports, music and entertainment helping brands connect with people via their passions. We take a unified approach to strategic experience planning, developing unique personal engagement that produces measurable results.
By leveraging the digital and social platforms now available, the value of face-to-face events has vastly increased. Today, most brands recognize event marketing as an integral part of a unified marketing program, deepening relationships that have been built online, on devices and through interactive media.
Our service offerings include:
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Live events, hospitality, tours & brand activation - We use the most appropriate venues – from large to intimate – and have relationships, experience and infrastructure necessary to help brands shine when it matters most.
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Turnkey solutions – We create all types of events – both B2B and B2C – from VIP hospitality and turnkey attractions to high profile PR occasions, in-store demonstrations, private presentations, live entertainment events, and more.
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In-market expertise – Locations are hand-selected by regional experts based on brand objectives and market analysis. We maintain a proprietary database of events/venues, and we custom-route mobile tours because we know location matters.
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In-house integration – One unified team means high quality, efficiency, and cohesive marketing strategy. The vast majority of our event programs leverage our robust strategy, external communications, creative, digital, and staffing capabilities, and we manage all production, implementation and ancillary event elements internally.
