Public Relations and Media Relations
Utilizing Brand PR, Roberts Communications USA unites large-agency talent, small-agency responsiveness and nationally recognized credibility. Consistently recognized as one of Pittsburgh’s top public relations and communications firms, we provide award-winning services to clients ranging from big box retailers, Fortune 500 corporations, service and manufacturing companies, innovative health care organizations, and food purveyors.
How we’re different than other PR firms:
Roberts Communications USA provides strategic public relations counsel whether we’re dealing with the most serious and complex issue, a national awareness campaign or the splashiest of events – and we’ve been doing it for more than 30 years. As a unified communications firm, our job is to safeguard reputations and enhance business growth. The reasons we’ve been successful for clients include:
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Media savvy and success – As seasoned media relations professionals, we understand what news media wants and journalists trust the information that we provide. We’ve cultivated long lasting relationships with local, regional, national and trade media that ensures our client stories are told with care.
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Client trust and longevity – Our clients trust us and stay with us as our business has grown primarily through referrals (that come even from reporters!) and word of mouth. Eighty percent of our clients have been with us five years or more. . . 10 and 20 year relationships are common – and valued.
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Senior staff accessibility – We’re accessible and clients work with principals and senior professionals. . . no junior AE’s or assistants and, as a result, no balls are dropped.
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Emphasis on quality – We put Brand PR to work and believe that quality versus quantity rules the day. That includes seeking the right media that is inheritantly relevant to you.
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Experience and expertise – Our experience and depth of expertise enable us to manage the most sophisticated assignments while allowing us to move quickly, be flexible and change course when it makes sense.
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Custom campaigns – No cookie cutter campaigns here. . . everything we do is custom. From strategizing to crafting messaging and pitches, we individually target the right people with the right message.
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Our service offerings include:
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Strategic Public Relations and Corporate Communications counsel
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Media Relations
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Editorial support/content creation
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Community Relations/Corporate Social Responsibility programs
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Digital and social communications services
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Internal and employee communications
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Crisis communications and planning
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Media training
